Public-Beta Roundup

Wow -- what a week!

Shopobot's announcement of a public beta and investment from Google and AOL got picked far and wide:

TechCrunch: Price Tracking Service Shopobot Raises Funding From Google Ventures, AOL And Others

Shopobot is similar to airfare price tracker Yapta, but for retail products. Considering the fluctuations that take place on sites like Amazon or other retailers, Shopobot could provide a very desirable service it expands to a number of verticals beyond just electronics.

Gizmodo: Shopobot Tracks Gadgets’ Prices and Tells You When to Leap On Them

The only complaint I have about Shopobot is that it doesn't track eBay prices, but other than that it's a very handy site that will tell you when the best time to purchase a tech item is. So far it's only tracking gadgets and games, but over time I can see Shopobot adding a whole range of categories, pulling in from online stores such as Amazon, Walmart, B&H, Buy.com and more.

New York Times: A Site for Figuring Out the Cheapest Time to Make a Purchase

“It’s kind of an ugly space, and that’s one of the reasons we’re really interested in it,” Mr. Schorzman said. Online retailers frequently change prices to test which one maximizes revenue and to wage price wars with other sites, he said.

Reuters: Google and AOL venture arms fund tool to track retail price changes

“The volatility is really being driven by these algorithmic approaches to pricing,” says Shopobot co-founder and CEO Julius Schorzman. “You have these automated systems that are trying to maximize revenue for retailers online.”

All Things D: Shopobot Tracks Down Seed Money

Shopobot, a service that aims to help consumers time their purchases judiciously by tracking price changes and trends, announced today it had received an undisclosed amount of seed funding from Google Ventures, AOL Ventures, Lucas Nealan, Jump Ventures and several other investors. The company also opened the beta version of its site to the public.

The Street

Online shopping start-up Shopobot announced on Thursday it has raised seed funding from the venture arms of both Google and AOL. The company allows shoppers to track price adjustments for gadgets and other items across the Web, providing consumers with the best time in which to make a purchase.

MercuryNews

Shop til you drop: A San Francisco startup called Shopobot is officially launching Thursday after several months in stealth mode. Cooked up by an ex-Microsoftie and an Amazon.com alum, the site helps find the best deals in cyberspace.

VatorNews: Shopobot launches with seed from Google, AOL

Isn’t it pretty?

As you can see, the little Shopobot robot will let you know if it’s a good idea or not to buy right now, based on the product’s price history. More advanced users can take a look at the graph provided to decide for themselves. And if you’re not quite ready to buy it, you could always click “Follow” to keep an eye on the product.

VentureBeat: Google Ventures-backed Shopobot tells you the best time to buy

Schorzman and Matthews said that they’ve been tweaking the interface so that data geeks can still dig into the numbers, while more casual shoppers aren’t overwhelmed. Ultimately, if you tell Shopobot what you’re looking for and when you’re looking to buy it, the site can give you a straightforward recommendation — buy (if the price is at the low end of its likely price range) or don’t buy (if it’s on the high end). If it’s a “don’t buy”, then Shopobot can send you an alert when the price gets good again. The idea has some similarities with SeatGeek, which recommends the best time to buy tickets for events.

Forbes: Shopobot: a New Toy for Economists

Shopobot is aimed at consumers, allowing them to check price changes. But it might find an interested audience among economists.

Shopobot Receives Seed Funding From Google Ventures and AOL Ventures to Launch Online Shopping Service

San Francisco, CA, June 16, 2011 - Shopobot announced its seed funding today from Google Ventures, AOL Ventures, and several strategic investors. Shopobot also opened its website to the public for the first time, revealing a new approach to online shopping where consumers have immediate access and transparency into price changes offered by online retailers.

Shopobot was formed to reveal the volatility of prices for consumer products sold online, and to help consumers use this information to gain an advantage when making purchases. It is not uncommon for retailers to change their prices several times in the course of a week and these changes can often fluctuate by as much as 20 percent. With Shopobot, consumers gain access to price changes, ultimately saving their dollars.

The company was formed in January when the founders were accepted to the AngelPad accelerator program. After their demo day presentation in March, the team received investments from both Google Ventures and AOL Ventures to grow their project.

“We’re huge fans of online shopping, but were shocked when we discovered just how often stores change their prices. We found that stores are becoming extremely sophisticated about testing different price points, and that most shoppers are entirely unaware that these changes are happening,” said Julius Schorzman, Co-Founder and CEO of Shopobot.

“People who buy on the wrong day stand to lose a lot of money,” added David Matthews, Co-Founder and Head of Product at Shopobot. “For example, if we look at a digital camera that currently sells for $399 at a popular store, we see that its price changed seven times over two weeks. Waiting even a single day to purchase can mean the difference between saving or wasting $30 for a consumer. We want to bring transparency to online shopping so people know when they’re seeing a good or bad deal.”

In mid-2010, Julius and David began creating Shopobot, building a prototype for the service. Pricing data is continuously collected and analyzed using proprietary algorithms, and users are given simple recommendations on when and where to buy to get the best price.

One of the distinctions of the Shopobot service is the simplicity of the experience. Thomas Korte, the founder of AngelPad noted, “Shopobot has done an amazing job analyzing massive data sets and continuously changing prices, and turned it into a simple and friendly user experience. They solve a hard problem for users and make it simple to decide when to buy something.”

The investments from Google Ventures and AOL Ventures were followed by investments from domain expert investors such as Lucas Nealan - an early Facebook engineer, and Jump Ventures, as well as international support from investors introduced through the AngelList network. These investments will allow Shopobot to rapidly expand their service from cameras and consumer electronics, into sports equipment, appliances, and other areas. The company has no plans to charge consumers for the service.

 

About Google Ventures

Google Ventures is the venture capital arm of Google Inc. We seek to discover and help develop great companies, and believe in the power of entrepreneurs to do amazing things. Our investments range from seed to late stage, across a broad range of industries, including consumer Internet, digital media, software, hardware, and biotechnology. We embrace the challenge of helping young companies grow from the proverbial garage to global relevance. For more information, visit www.googleventures.com.

 

About AOL Ventures

AOL Ventures is the venture capital arm of AOL, focused on early stage investing in technology-centric consumer Internet companies. http://corp.aol.com/products-services/aol-ventures

 

About AngelPad

AngelPad is a startup incubator based in San Francisco. Founded in 2010 by a team of ex-Googlers, AngelPad helps web- technology startups build better products, attract additional funding and ultimately grow more successful businesses. http://angelpad.org